Lock-in Or Lack is a creative agency specialising in strategic direction, event curation, and distinctive brand experiences. We exist to solve a fundamental problem: today’s creatives and brands are expected to do it all, to be the artist, the PR manager, the producer, and the social media influencer, all at once. This pressure can stifle creativity and dilute focus.

LOL is designed to lift that burden, giving you the freedom to do what you love… CREATE! While we handle the rest. Through strategic consulting, hands-on production, and clear project management, we take care of the planning, coordination and execution so you can focus your energy where it matters most. Whether you’re building a brand, launching an activation, or pursuing a creative project, our supportive, end-to-end services mean you can spend more time doing what inspires you, confident that the business and delivery side is in expert hands.